Minimum Advertising Price Policy
CampCo understands customer loyalty develops best when retailers provide superior customer service and promote CampCo’s superior product image. CampCo also understands that the sale of product at a discount erodes not only the quality retailer’s effort, but also the CampCo brand image. Basically stated, discounts allow one retailer to “free ride” on the superior customer service level and investment of another retailer.
In order to protect the CampCo brand image and reputation for quality products, CampCo has adopted a MINIMUM ADVERTISED PRICE POLICY for specific products. Please see price list for related products. This policy only concerns ADVERTISED price and in no way restricts or relates to the actual sale of any item. This policy is applicable to all forms of advertising including catalogs, mailings, consumer shows, internet and any other electronic media. This policy relates equally to all CampCo dealers.
Retailers who advertise a related product for sale below the MINIMUM ADVERTISED PRICE, shall have all pending orders suspended without further notice. All decisions under this policy will be made and enforced by CampCo unilaterally. No warning or “second chances” will be permitted. CampCo sales representatives are under no circumstances permitted to discuss or influence pricing policies with retailers. Furthermore, CampCo sales representatives hold no authority to waive the application of this policy.